As VP of Marketing for eCommercial.com, conducted an agency search, selected a creative agency in Southern California named Perceive, and developed a new identity, logo, tagline and positioning for this dot-com startup. Established brand protocols and delivered a fully integrated corporate ID package, sales support materials, and rich-media marketing tools.
Developed the high profile email campaigns shown below for clients using video placed in email (long before YouTube was available). These programs showcased an emerging new technology and delivered outstanding, trackable marketing results.
With HP’s agency, Publicis, in Seattle, this rich-media eCommercial was created in a series of electronic newsletters using video to fortify HP’s brand loyalty in the Small Office & Home Office (SOHO) market.
Worked with agency Grey Advertising in New York to produce this sweepstakes giveaway for autobytel, which provided guaranteed delivery of video content, links to registration pages and more, all of which supported the branding objectives of the campaign.
In conjunction with Warner Brothers in Los Angeles, created this rich-media email with exclusive footage of author Stephen King strapped in an electric chair by the movie’s director, Frank Darabont. The objective of the campaign was to build Warner Brothers’ opt-in email list of industry influencers with this exclusive, viral video content.
BMG sent this message with an embedded music video to a highly targeted segment of its distribution channel (music store buyers) announcing the album’s release and supplying critical sales support data, like instant access to radio airplay data and feedback to the BMG marketing department.
This piece was created as part of an integrated rebranding campaign for dot-com startup eCommercial.com as the company evolved.
