Logo and identity package concept for a community initiative in our home town of Dana Point California. This design was based on an advertising project from the 1920s for the then-new coastal community of Dana Point created by Los Angeles real estate developer, Sydney Woodruff. The highly stylized type treatment plays off design elements of the Craftsman movement and evokes a luxurious and relaxed sense of classic Western sensibilities. The objective was to convey “casual luxury” by evoking a direct link to a storied past.
