This corporate ID package was for an on-line technology and business publication in the Silicon Valley. The objective was to give a clean brand ID that would hold up over time, fit clearly in the technology industry, and would work in a very wide range of executions, from HDTV livecasts to tiny social network avatars. In addition, the company was developing fast and need an logo that could be customized for specific niche areas of the technology industry (like socialANGLE, mobileANGLE, cloudANGLE, etc.), as well as launch global variations of the publication (like nordicANGLE, etc.).
