Print publishing, online communities, internet magazines, event marketing, non-profit support, and social innovation projects are all represented here.

Please browse through these examples by clicking on individual images to view the sample work better, and as always, we welcome your feedback and questions…. How can we help you today?

These two Green Expo events took place in conjunction with existing boat shows at the Dana Point Harbor and at the Channel Islands Harbor. Our objective was to establish a new event identity that can last for many years and can serve as the identity package for both harbor events. The solution was a logo that supports name changes at the bottom and also works with the general name “Green Expo in the Harbor.” The campaigns included print ads and in-store collateral, each with unique discount coupons designed to give a strong incentive to order tickets online. This created unique tracking codes for each element of the marketing program and allow us to measure the effectiveness of various publications.

The overall strategy included generating pre-sales, building opt-in communication channels for email and social media campaigns, and generating both word-of-mouth and PR buzz.

www.youtube.com/watch?v=mwQhbqtn7YM

Integrated promotional marketing package with printed binders, cut sheets and promotional products.

Developed the high profile email campaigns shown below for clients using video placed in email (long before YouTube was available). These programs showcased an emerging new technology and delivered outstanding, trackable marketing results.

With HP’s agency, Publicis, in Seattle, this rich-media eCommercial was created in a series of electronic newsletters using video to fortify HP’s brand loyalty in the Small Office & Home Office (SOHO) market.

Worked with agency Grey Advertising in New York to produce this sweepstakes giveaway for autobytel, which provided guaranteed delivery of video content, links to registration pages and more, all of which supported the branding objectives of the campaign.

In conjunction with Warner Brothers in Los Angeles, created this rich-media email with exclusive footage of author Stephen King strapped in an electric chair by the movie’s director, Frank Darabont. The objective of the campaign was to build Warner Brothers’ opt-in email list of industry influencers with this exclusive, viral video content.

BMG sent this message with an embedded music video to a highly targeted segment of its distribution channel (music store buyers) announcing the album’s release and supplying critical sales support data, like instant access to radio airplay data and feedback to the BMG marketing department.

This piece was created as part of an integrated rebranding campaign for dot-com startup eCommercial.com as the company evolved.

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