The Dana Point Historical Society’s main fund raising event is its annual Home Tour. Casa Dana Group developed an integrated marketing package in support of the sponsorship effort. The project involved a type treatment for an event logo, printed and online brochures, outdoor banners, posters, as well as a blog schedule in support of the PR effort.
Lantern Village Association, a local nonprofit, needed to revise and updage their brand. In this case, Casa Dana Group developed a new logo treatment, website and fresh 4-color printed newsletter.
Here’s an overview of a recent integrated branded marketing package Casa Dana produced for two Green Expo events in June & July of 2010, which included a full set of printed materials, business papers, outdoor, print ads, promotional marketing, video, online and social media marketing.
These two Green Expo events took place in conjunction with existing boat shows at the Dana Point Harbor and at the Channel Islands Harbor. Our objective was to establish a new event identity that can last for many years and can serve as the identity package for both harbor events. The solution was a logo that supports name changes at the bottom and also works with the general name “Green Expo in the Harbor.” 
The campaigns included print ads and in-store collateral, each with unique discount coupons designed to give a strong incentive to order tickets online. This created unique tracking codes for each element of the marketing program and allow us to measure the effectiveness of various publications.
The overall strategy included generating pre-sales, building opt-in communication channels for email and social media campaigns, and generating both word-of-mouth and PR buzz.
For a look at some of the work produced by Casa Dana Group, fasten your seatbelt and click on the link below.
The presentation linked below was created using a remarkable new piece of software called “Prezi,” which was released by a Hungarian company in April 2009. Prezi is intended to do what Microsoft PowerPoint does — serve as a visual aid for public presentations — however, it works as a web development platform, and is a glimpse of the future of the web.
The interface appears very simple, but let your instincts guide how you navigate. It’s much more powerful than it appears at first.
The easiest approach is to proceed through the entire presentation one step at a time by doing only one thing: click the obvious “right arrow” button in the bottom right corner.
If you like to explore a website in a more free-flowing way, (and have a scroll-ball on your mouse or touchpad), use it to automatically zoom in and out (or click on the magnifying glass icon).
Click on any object in the presentation and it will zoom into view. At any point, you can continue stepping through the presentation in sequence by clicking the navigation arrow in the bottom right corner again.