The Dana Point Historical Society’s main fund raising event is its annual Home Tour. Casa Dana Group developed an integrated marketing package in support of the sponsorship effort. The project involved a type treatment for an event logo, printed and online brochures, outdoor banners, posters, as well as a blog schedule in support of the PR effort.
Lantern Village Association, a local nonprofit, needed to revise and updage their brand. In this case, Casa Dana Group developed a new logo treatment, website and fresh 4-color printed newsletter.
In some cases we were working with large international ad agencies, or small design firms and sometimes with our in-house creative teams. The various logos, print and online campaigns shown here were developed by Casa Dana Group to suit a variety of branding strategies.
Print publishing, online communities, internet magazines, event marketing, non-profit support, and social innovation projects are all represented here.
Please browse through these examples by clicking on individual images to view the sample work better, and as always, we welcome your feedback and questions…. How can we help you today?
Here’s an overview of a recent integrated branded marketing package Casa Dana produced for two Green Expo events in June & July of 2010, which included a full set of printed materials, business papers, outdoor, print ads, promotional marketing, video, online and social media marketing.
These two Green Expo events took place in conjunction with existing boat shows at the Dana Point Harbor and at the Channel Islands Harbor. Our objective was to establish a new event identity that can last for many years and can serve as the identity package for both harbor events. The solution was a logo that supports name changes at the bottom and also works with the general name “Green Expo in the Harbor.” 
The campaigns included print ads and in-store collateral, each with unique discount coupons designed to give a strong incentive to order tickets online. This created unique tracking codes for each element of the marketing program and allow us to measure the effectiveness of various publications.
The overall strategy included generating pre-sales, building opt-in communication channels for email and social media campaigns, and generating both word-of-mouth and PR buzz.
Online marketing evolves quickly. It is shaped by a wide range of technologies, platforms and strategies. As traditional media like newspapers, print publishing and television wane, the Internet expands in many directions. Businesses need to defend against market erosion on the one hand, and take advantage of the opportunities inherent in the tsunami of Internet developments on the other. Casa Dana Group can help with that.
Social networking tools like Facebook, Twitter and LinkedIn are the famous current examples of how the landscape is changing… and there will be many more. We can help with that, too.
What is most important for brand management in the digital age… solid, strategically precise, brand and marketing objectives.
Effective marketers must be flexible and willing to try new techniques, and Casa Dana Group has always done so. This, however, always starts by applying a strong set of clear objectives and metrics to assess exactly how these marketing programs contribute to the business goals.
The services we provide always begin with a simple conversation… about goals, objectives, experiences and opportunities. We welcome the opportunity to start that conversation with you. Please say hi by using the form below and let’s get started.
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