Dana Point Harbor Facebook Page
Casa Dana Group Partner: Y Factor Solutions.
In late June, 2009, the Dana Point Harbor Association agreed that Social Media Marketing can serve as a powerful tool to enhance the Harbor’s exposure to the public.
Initial goals:
- Establish a friendly, engaging and trustworthy presence for Dana Point Harbor on Social Media platforms, such as Twitter and Facebook.
- Use these platforms to encourage continual conversations and “spread the word” about Dana Point Harbor as a destination and promote all local events.
- Establish a digital “concierge” to the Harbor, fielding questions for potential visitors to Southern California and providing suggestions on travel itineraries.
- Increase traffic to the Harbor website, thereby increasing public awareness.
Tactics:
- Set up a legitimate presence on Twitter and Facebook, taking the steps to show the public it is an official representation of the Harbor.
- Reach out on a “genuine” level to attract “Followers” and “Fans” by providing useful information as opposed to slinging marketing messages.
- Listen, listen and more listening to all the chatter that is happening. Distinguish what is relevant and engaging relative to the primary focus and become part of the conversation or encourage it.
- Become intimately familiar with the local offerings, whether it is a special event, promotion, activities, special offerings, accomplishments, or press coverage, and promote them in an authentic, casual way.
- Engage in conversations using all media: videos, photos, podcasts, whether they are obtained by Harbor personnel or others. Leverage all the available media possible.
