The Dana Point Historical Society’s main fund raising event is its annual Home Tour. Casa Dana Group developed an integrated marketing package in support of the sponsorship effort. The project involved a type treatment for an event logo, printed and online brochures, outdoor banners, posters, as well as a blog schedule in support of the PR effort.
Lantern Village Association, a local nonprofit, needed to revise and updage their brand. In this case, Casa Dana Group developed a new logo treatment, website and fresh 4-color printed newsletter.
Casa Dana Group has over 15 years of hands-on experience creating websites, including every phase of production and maintenance. Having worked with small startup operations, mid-sized manufacturers and service providers, and large global brands, we bring unique, informed and creative minds together to create exceptional solutions for you.
The internet has unparalleled resources available to build, market and grow businesses, and Casa Dana Group is here to help identify and deploy the best tools, at the right time, with the right mix of procedures to meet your goals.
Web projects include:
Here’s an overview of a recent integrated branded marketing package Casa Dana produced for two Green Expo events in June & July of 2010, which included a full set of printed materials, business papers, outdoor, print ads, promotional marketing, video, online and social media marketing.
These two Green Expo events took place in conjunction with existing boat shows at the Dana Point Harbor and at the Channel Islands Harbor. Our objective was to establish a new event identity that can last for many years and can serve as the identity package for both harbor events. The solution was a logo that supports name changes at the bottom and also works with the general name “Green Expo in the Harbor.” 
The campaigns included print ads and in-store collateral, each with unique discount coupons designed to give a strong incentive to order tickets online. This created unique tracking codes for each element of the marketing program and allow us to measure the effectiveness of various publications.
The overall strategy included generating pre-sales, building opt-in communication channels for email and social media campaigns, and generating both word-of-mouth and PR buzz.
